Example Checklist for A Good Interview

The following is the suggested checklist for the interview.

Part

Checklist

Preparing

• Set goal for the interview:

• Understand new product development process and marketing strategies.

• Gather as much information as possible about the new product development process and marketing strategies.

• Search the literature (Library).

• Search the World Wide Web for informaiton.

• Develop questions about the new product development process as a starting point for gathering information.

• What is the new product development process?

• What are some concerns in the new product development process?

• How do you manage new product development to be successful? Any guidelines?

• What is the process of marketing a new product?

• What are the strategies for the successful marketing of a new product?

• Arrange the meeting place (or confirm reservation).

• Visit the meeting place (at least one time).

Beginning

• Be on time for the meeting.

• Introduce myself and let the manager know who I am, the topic under investigation, and the purpose of the interview.

• Start seriously but with an easy question: "How long have you worked in product development?"

• Be professional and don't joke or try to be funny unless I am sure it will be well received.

Conducting

• Take notes during the interview.

• Think critically about the information that the manager provided during the interview and develop further questions.

• Reflect on and paraphrase the information given to me during the interview from the manager.

• Take time to make sure I understand what the manager says.

• Provide reassurance that the information being provided to me is useful and informative.

• Respond to the manager's answers with integrity.

• Be honest when responding to the manager's questions.

• Offer my opinion only when asked.

• Be positive in my demeanor.

Concluding

• Give the manager a chance to ask any questions I can answer.

• Summarize the main points of the interview.

• If possible, ask for an opportunity to ask additional questions at a later time.

• Thank the manager for her time.

Part	Checklist
Preparing	• Set goal for the interview: • Understand new product development process and marketing strategies. • Gather as much information as possible about the new product development process and marketing strategies. • Search the literature (Library). • Search the World Wide Web for informaiton. • Develop questions about the new product development process as a starting point for gathering information. • What is the new product development process? • What are some concerns in the new product development process? • How do you manage new product development to be successful? Any guidelines? • What is the process of marketing a new product? • What are the strategies for the successful marketing of a new product? • Arrange the meeting place (or confirm reservation). • Visit the meeting place (at least one time).
Beginning	• Be on time for the meeting. • Introduce myself and let the manager know who I am, the topic under investigation, and the purpose of the interview. • Start seriously but with an easy question: "How long have you worked in product development?" • Be professional and don't joke or try to be funny unless I am sure it will be well received.
Conducting	• Take notes during the interview. • Think critically about the information that the manager provided during the interview and develop further questions. • Reflect on and paraphrase the information given to me during the interview from the manager. • Take time to make sure I understand what the manager says. • Provide reassurance that the information being provided to me is useful and informative. • Respond to the manager's answers with integrity. • Be honest when responding to the manager's questions. • Offer my opinion only when asked. • Be positive in my demeanor.
Concluding	• Give the manager a chance to ask any questions I can answer. • Summarize the main points of the interview. • If possible, ask for an opportunity to ask additional questions at a later time. • Thank the manager for her time.